Each image or story encapsulates a piece of their reality in a simplified form.
Women of different races and body types boldly stand in front of a camera showing the world real women, while taking a stand against unrealistic standards for beauty in the RealBeauty campaign.
The landscape oriented photograph is composed of eleven, beautiful women happily embracing one another. Regardless of the disconnect between the photo subjects and the audience, the photographic ad exudes confidence while simultaneously celebrating natural beauty.
The simplistic nature of the advertisement puts a spotlight on the women. Wearing plain, white lingerie standing in front of a white back drop, the color white is incorporated in numerous aspects of the advertisement.
With the RealBeauty campaign, Dove is rebranding their company, using the color white suggests a metaphorical wiping the slate clean. From a series of interviews, Dove fuses the stories together creating a powerful commercial supporting their RealBeauty campaign. A group of women were asked to describe their facial features to a forensic composite artist, while strangers were asked to describe the featured women as an exercise to reveal our critical nature on our own appearance.
Using interviews was an effective approach for incorporating anecdotes to humanize the women by making them more relatable with the audience. The commercial allows the audience to experience the emotional journey the women go on as they build confidence and recognize their beauty.
When the final drawings were revealed it showed how critical we are when asked to describe our physical appearance, this in part is influenced by social media dictating the universal definition of beauty. However, after re watching the commercial numerous times, the lack of diversity among the women became more apparent.
This is problematic because it neglects to accurately represent all types of women and beauty. Despite the commercial shifting our perceptions of beauty it continues to enforce a predominately white world.
Looking at the commercial from a technical stand point the lighting, camera angles and use of voice overs create an ominous overtone. A haze blankets the video generating feelings of uncertainty and doubt directly connecting to the emotions being felt by the subjects of the video.
The way the camera moves throughout the space and interacts with the individuals in the commercial help visualize what they are saying. The photographic ad is an end result of the commercial. When the women recognized their beauty, that very moment was where they gained their confidence and the ability for them to stand in front of the camera to be the faces of the RealBeauty campaign.
The commercial conveyed and showed the audience the true beauty because it allowed us to see their doubt, making it easier for us to connect and relate with them.
Leave a Reply Your email address will not be published.In totality, Gopnik () discovered that babies and young children are designed by nature to learn but with a kind of intelligence far different from that of adults but very relevant to development and growth.
What is Beauty? For many centuries people have been wondering what the beauty is, but up to the present day there is neither definite answer nor a shared rutadeltambor.com can hardly mean the same to all the people because we are different and our standards and tastes differ as well.
Published: Mon, 03 Jul In this essay we look at the theories of Plato, Descartes and Locke and their views on what reality is, we look at what perception means to reality, and how everyone’s view on reality is different.
Meanwhile, people in different parts of the world has different concept of beauty.
People will tend to look at their own people in their culture as beautiful because people in different cultures tend to have different notion of beauty. say teenagers are different today than when you were a teenager” overwhelmingly the top response (41%) was “more irresponsible, too wild today, drink too much, more independent, less restricted, freer in actions.” 6 Two-thirds (64%) thought the “teenagers.
English Essays: Wordsworth and Keats: The Nature-Image. Search The product was works that challenged science and religion with such a degree of persuasion that they changed the perception of most of the western world.
Wordsworth is making a plea to the audience and the world to start noticing nature for her beauty and grace and to.