Start organizing your social strategy for branding, conversions…and more! Establishing objectives will help set marks that can be tracked and measured.
Effective Email Marketing Practices for October 19, By Viktor Vincej 18 Comments Email marketing has been one of the most common means of online marketing for quite some time now.
On the contrary, it is changing a lot. Practices that worked like a charm a few years ago are now outdated. New ways of doing email marketing are taking over. Data-Driven Email Marketing Takes Over The days are long gone of sending long, boring newsletters to your entire obtained database of email addresses on a weekly or monthly basis.
You should be sending shorter and better-targeted emails to the people in your database. I said people, not email addresses. Having just an email address is not enough.
It is true that it can suffice, and you will be able to send your regular dose of emails. But the odds are that your emails will not perform well.
People are receiving tons of emails every single day. The idea of data-driven marketing is to send the right message to the right people at the right time. To do so, you simply MUST have more information about people in your email database.
You must know more in order to provide your leads with the information about which they specifically care. How can you get more information? You can simply try to ask them.
Use their implied and expressed preferences to determine what your users care about and how they want you to present the information to them.
Of course, you will need to automate this process. People have used it mostly to improve the user interface UI of websites, web, and mobile applications. But you can take advantage of eye tracking even when trying to improve the key performance indicators KPIs of your email marketing.
Eye tracking can help you improve the click-through rate of calls to action CTAs in your emails. If your emails are just plain text, you have nothing to worry about.
Just keep your messages short and simple. Keep in mind that in portrait mode, which is the mode we generally use when browsing or reading emails, the subject line is quite short. Which of the two subjects will have a better open rate? Which of these buttons will bring more customers to your website?
How does the colour, size, or font of the text influence the click-through rate? These are just some examples. But first, you have to actually get people to give you their private or business email addresses.
But still, it might be hard get that email address from them. A large number of websites use pop-up windows that ask visitors to give them their email addresses or other personal information.
I am sure you find it to be an aggressive marketing methodand so do your visitors. Many websites use ebooks or other kinds of downloadable documents. Gated content content that is only available after entering an email address has to be amazing.
It needs to be something for which people will give up their guarded email addresses. Offer them something in return, and you will most likely get a higher number of subscriptions. These are the most important ones, and you should definitely focus on improving them.
That way, more people will read your emails and more people will click on the CTAs in them.The following content marketing best practices and tips will help you build your content marketing plan in the most efficient and effective way possible. Marketing Simple Steps to Effective Marketing Next Article --shares; Add to Queue Image credit: Shutterstock.
Ann Handley. Magazine Contributor Your marketing content is on the front lines. 10 Content Marketing Best Practices for Greater Efficiency Every businessperson, regardless of the type of organization they work for (B2C, B2B, not-for-profit, or solopreneur), wants content that drives traffic and helps build its audience.
Marketing is a process that involves a product or service's attributes, pricing, distribution and promotion. All of these activities must work together to assure successful marketing.
Email marketing has been one of the most common means of online marketing for quite some time now. However, just because it has been popular for years doesn’t mean that it is not changing.
On the contrary, it is changing a lot. Practices that worked like a charm a few years ago are now outdated. Marketing a therapy practice involves networking, trial and error, and plenty of patience. Here are seven marketing strategies that have proven effective.